![]() ![]() So what does this mean for interior design and home improvement professionals? As a business funded on just $2.9 million venture capitalist dollars, a $38 million dollar sale price, simply put, is a no-brainer. Ivy benefits in a number of ways as well. From what we know at this moment, Houzz’s intentions are to expand the services offered to design studios and home improvement professionals as well as providing more internal client leads and efficient online payments. They wanted to expand their user-base and revenue-base, and by acquiring Ivy, they will be engaging with design professionals now more than ever. But, it is more complicated than that.įor Houzz, the acquisition’s benefits are clear. With Houzz’s popularity with homeowners and Ivy’s strong relationship with professionals, the two could become an unstoppable pair that furthers its reach in the industry as a whole. This is where Ivy steps in, as a tool design industry professionals, especially solopreneurs, have grown to know and love. While Houzz has mastered its online presence with homeowners, it hasn’t quite perfected its relationship with the interior design and home improvement community. With interior design and home improvement in common, it makes sense that one of today’s biggest power houses in the design industry (Houzz) would want to join forces with a highly popular and trendy company such as Ivy.Īnd, since Houzz has failed on delivering its own software solutions to home pros, as seen with their limited success in introducing a website builder called Site Designer, it makes good sense for them to buy into a pre-existing solution- even though it cost them nearly $15k per customer! However, despite Ivy getting accolades for their user-interface’s aesthetics, it is nowhere close to as robust as its top competitors, especially Studio Designer. Ivy helps to relieve small design studios of tedious, time-consuming admin and tracking work. Ivy promotes itself as a tool for project management including project proposals, time management, online vendor sourcing, and online payments. On the other side of the merger is Ivy – a project management software that allows collaboration between designer and client. They also accuse it of making money off the sweat of design pros. In particular, many designers feel like Houzz doesn’t add value to the industry and is instead poaching its traffic and monetizing it by demanding advertising dollars from home pros. ![]() However, Houzz is not without its share of criticism from the design community. We’ve learned from experience that with the right approach, Houzz can be a part of a successful marketing strategy for interior designers who want to increase their natural leads. Here we attempt to bring the diverse voices together to examine concerns and the potential ramifications of this move. This acquisition and merger has caused ripples and, at times, outrage in the design community. On February 6, 2018, the home improvement website Houzz acquired the studio management software startup Ivy.
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